Gadget fans queued from the very early hours outside O2’s store in the centre, desperate for the first opportunity to buy the iPhone 4. Centre bosses were forced to segregate the huge queues, to allow other shoppers access to the rest of the shops.
And nearby Starbucks supplied free coffee and cinnamon muffins to those who had sacrificed their breakfast to get there for O2’s
The centre’s Marketing Manager Anne Graham said: “We were inundated with excited iPhone fans, with some shoppers getting here as early as
“At one point, the queues extended right down the road and around the corner!
“The demand was unprecedented and we had to split the queues because other shoppers were struggling to get around the mall.”
Store Manager, Keir Bellamy, said "we were amazed at the number of customers who were waiting for our
An O2 spokesperson said “This is the biggest iPhone launch that we have seen to date. The queues outside the O2 store was been at least twice as long as in previous years”
Further information is available at the centre’s website: www.guildhallstafford.com.
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